Blogging and MicroBlogging Difference – Which One is Good for Content Marketing

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by Saurabh K

What is the difference between Blogging and MicroBlogging and which one is good for you? Learn all about Blogging and MicroBlogging sites and apps, MicroBlogging definition and its history in this detailed guide.

During the 20th century, information and latest updates used to take quite a long time to reach the public. It took much effort and many people to create an article.

People would have been asked to share information the second something used to happen; with blogging, you’re able to do exactly this.

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What is a Blog?

A blog is a short weblog which is a journal on the web.

According to Wikipedia the definition of a Blog is

A blog is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts).

Bloggers are able to post messages on their own personal website and update their websites, also known as blogs.

A single person (you) or more (your team) who write a sort of commentary on their own life or specific topics can run a blog. A blog may contain text, video, audio or more often a combination of all the three.

Let us see how Blogging vs MicroBlogging game is effective in today’s world.

What is Blogging and How Does Blogging Works?

What Is Blogging And How It Works
What Is Blogging And How It Works

Lets first see, What is the definition of Blogging? 

The process of publishing information (informal diary-style text entries) on a blog called blogging.

Blogging is a major bit of the social media marketing field. A website is short for weblog, beginning as a type of a journal, where composting, otherwise called posts, are partaken in a sequential request.

Blogs are no more simply online diaries; they can turn into an intense promoting resource for any organization or company.

Blogs often turn into the center of social media marketing when posts show power, serve clients, build community, bolster advertising and support public relations.

The blogs are becoming more and more popular because people want the information to be simpler and faster.

Most people would rather get a paragraph of information the second something happens rather than reading a two-page article of something that happened the day before.

Blogs can also increase worldwide search engine results. Ordinarily, blog entries get shared as links to social networking sites, like Facebook, and LinkedIn or they are posted on Twitter.

You can share blog links on other social media sites automatically or manually with social media blog feed tools.

Blogging has its own part in this course. Simply realize that as you are planning your online promotion strategy, especially social media marketing, that blogs are a major, big piece of the social media promotion business.

What is MicroBlogging and How does MicroBlogging Works?

What Is Microblogging And How It Works
What Is Microblogging And How It Works

On the other hand, let’s see What is the definition of MicroBlogging? 

MicroBlogging is a combination of instant messaging and blogging that allows users to make short messages to be posted and shared to the global audience.

As per Wikipedia, the MicroBlogging is…

MicroBlogging is an online broadcast medium that exists as a specific form of blogging. A micro-blog differs from a traditional blog in that its content is typically smaller in both actual and aggregated file size. Micro-blogs “allow users to exchange small elements of content such as short sentences, individual images, or video links”, which may be the major reason for their popularity. These small messages are sometimes called microposts.

History of MicroBlogging

MicroBlogging is on the rise a few years back. The buzz about the microblogging started in the year 2005. Since then the microblogging is growing rapidly because of the popularity of social media platforms like Twitter, Instagram, and Tumblr.

Social media platforms like Twitter and Tumbler have turned out to be greatly known for this new kind of (micro) blogging.

Particularly on the mobile web – making it significantly more advantageous to communicate with people in comparison with the days when desktop web browsing and collaboration was common.

These short messages can come in the form of a variety of content formats which include text, pictures, sound, video, and hyperlinks.

The trend developed around the later end of the Web 2.0 period. Social networking and conventional blogging evolved to make a way that was easier and faster to speak with users online.

The shorter blogs or ‘microblogs’ have become an incredible invention for their simplicity and ability to be shared in real-time.

Blogging vs MicroBlogging – What to choose for Content Marketing?

Why would anyone begin posting on a microblogging site? Or why would one opt for blogs?

If these questions still confuse you, let me give you some more insights so that you can decide on your own.

The differences between Blogging and MicroBlogging will make things transparent between the two and you can decide on what works for you.

Differences Between Blogging and MicroBlogging

Following are the major points to understand the difference between Blogging and MicroBlogging.

  1. Less Time Spent Creating Content
  2. Less Time Spent on the Unique Bits of Content
  3. A Simple Approach to Sharing Time-Sensitive (Urgent) Data
  4. The Open Door for More Regular Posts
  5. A Simple, More Straightforward Approach to Speaking with Followers
  6. Mobile Convenience

Let us discuss each point in detail to understand the difference between Blogging and MicroBlogging one by one.

1. Less Time Spent Creating Content

It requires some serious energy to compose or set up content for a lengthy blog entry. With microblogging, then again, you can post something new that takes a few moments to compose or create.

2. Less Time Spent on the Unique Bits of Content

Because microblogging is such a common type of social media that one can post in a short, straight to the point manner. Without expecting the readers to read or watch or indulge in something that takes an excessive amount of time. The other bonus is that data consumption is too low. So people prefer reading microblogs to blogs.

3. A Simple Approach to Sharing Time-Sensitive or Urgent Data

Microblogging platforms are very simple and quick to use by design. With a basic tweet, Instagram photograph, Vine video or Tumblr post, you can overhaul everybody on what’s going in your life (or even in the news) at the present time. This is not possible in case of regular blogs.

4. The Open Door for More Regular Posts

Traditional blogging includes longer, however, less frequent posts while microblogging includes shorter and more regular posts. Since you’re expanding such a great amount of time simply posting short pieces, you can afford to post them often. Blogging needs a whole lot of time and dedication in content creation.

5. A Simple, More Straightforward Approach to Speaking with Followers

Besides having the capacity to discuss better with more regular and shorter posts, you can utilize the microblogging platform to effectively energize and encourage more collaboration through re-blogging, tweeting, commenting, liking and more. You can directly engage with the readers and know the impact of your post then and there.

6. Mobile Convenience

Last but not least; microblogging wouldn’t be a big deal as it is at this moment without the rising trend toward mobile web browsing. It is too difficult to compose, interact and consume lengthy blog entries on a cell phone or tablet, which is the reason why microblogging runs as an inseparable unit in the world of web browsing. Everyone wants the information to be precise and in a mobile-friendly manner in this fast-paced world.

Wrapping Up the Blogging vs MicroBlogging

So we hope you have enough things to relate to and specific answers to the realm of blogging vs microblogging.

But you should not count on anything yet. Twitter is rolling out new changes so it is evident that microblogging segment is going to change a bit.

The twitter feed might get a makeover in this case. Regular blogging is more or less likely to remain the same. It depends entirely on the user what to pick.

Q. What are the Popular Blogging and MicroBlogging sites and apps

The most popular Blogging and MicroBlogging sites and apps are following…

BloggingBlogger, WordPress, Medium, Tumblr, etc.

MicroBloggingTwitter, InstagramTumblrPlurk, and identi.ca, etc.

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2 thoughts on “Blogging and MicroBlogging Difference – Which One is Good for Content Marketing”

  1. Hey there, very nicely explained with all important details and examples. I believe starting from microblogging is a good way for net practice and then finally when you think you are ready you can go ahead and invest in your business blog. Thank you for sharing this with us. Cheers!

    Reply

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