These days Social media management is essential for all businesses, big or small. The social media channels are increasing day by day. It is important for any business to be up-to-date with the social happenings and stay connected with the consumers through these accounts. Many times it feels like a mountainous task to operate multiple social media accounts and stay active on each of them.
Maybe you posted on Facebook but forgot to update something major on Twitter. Handling different accounts at the same time can be tricky. Plus it eats away a lot of time. This is something we all can’t afford.
Fortunately, there are Social Media Management Tools to help you manage different social media platforms from one dashboard. In this post, I am going to share the Best Social Media Management Tools to improve productivity.
Let us take you through top 10 social media management tools that will sail you through rough seas.
Table of Contents
Following tools/services are arguably the best social media management tools to manage all your social media accounts in one go.
#1. Agora Pulse
If you need a content scheduler, then Agora Pulse should be your pick. This is an excellent tool to schedule content for almost all popular social media channels like Facebook, Twitter, Instagram and more. You can even run campaigns via Agora Pulse. It gives you the reports of the dynamic involved with the social media posts and traffic generated by the content, all in one place.
- Manage all accounts in one place.
- Helpful stats and engagement metrics.
- Run promotions and contest.
Plans start at $29 per month for micro, $49 per month for small, $99 per month for medium and $199 per month for large businesses.
Buffer is one of the popular tools in social media management and has garnered tr. ust of people over years. It is the most popularly used by big brands and marketers along with millions of users globally. It makes scheduling content a breeze.
Buffer is the perfect tool to share content for all your social media channels like Twitter, Facebook, Pinterest, all from one place. It not only helps in achieving maximum engagement but also improve the content reach. You can analyze and track reports for the content reach and develop strategies to improve it.
- Free image creation tool called Pablo.
- Engagement metrics.
An Individual plan is free. Paid plan is from $102 to $2,550 per year.
Whether you want to schedule your posts or create welcome messages on Twitter or simple social media monitoring; it will do it all! Social Oomph is an excellent way to stay organized with the content on social media accounts. The tool is very less time consuming and high at the performance.
You can take help of its analytics to monitor you social media accounts’ performances as well.
- Auto follows new followers.
- Easy social media monitoring.
The free version of an app is available. Paid ‘professional’ version starts at $17.97. The Twitter unlimited version is available at $6.97.
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Hoot Suite is one of the absolute must-haves for every social media manager. You can well judge its popularity by the number of users it has worldwide which is 10 million. This is an enterprise level tool mostly used by professionals.
That goes without saying that, it will schedule your content for social media accounts. Furthermore, it will help you create campaigns, analyze them and give you detailed reports. You can make use of its different tools to bring more traction to your site.
- Option to save responses.
- Built-in analytics.
- Target content on basis of location and demographics.
An Individual plan is free. Pro plan starts at $8.99 per month for enterprise and organizations.
Bitly is the most popular URL shortener. But its functions is not limited to just that. It also gives detailed insights about the traffic inflow to your website. Bitly is a great tool to shorten links for Twitter posts, Instagram posts and even for your website. It is one stop resource for short links as well as a reporting tool to let you know how well your content is bringing traction to your blog or website.
- Real-time analytics.
- Bookmark favorite sites.
- Track clicks.
Sprout Social comes handy in multi-tasking. This is mostly used by social media agencies to operate multiple social media accounts in one go. You can track messages, schedule posts, collaborate with users, and develop strategies and what not. Many users are using their paid services.
The engagement and reach are shown as demographics, so it is easy to understand and visually appealing tool. If you want to respond to some user via any of your social media accounts, you can do so without leaving the current page. The Twitter Comparison Tool offered by Sprout Social is very helpful. It lets you compare your Twitter stats with your competitors.
- Multiple accounts can be handled from one inbox.
- Post analytics and metrics.
- Twitter Comparison Tool.
A free trial is offered initially after which you can select from three different packages – $39, $59 and $99 per month.
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Trusted by millions of brands worldwide, this tool has created a lot of buzz for its real-time social media monitoring. It is a unique tool which not only schedules your social media posts but also comes with other great benefits.
For instance, it lets you know the best scheduling time when your content or post will get maximum engagement. All your social media accounts can come under one dashboard. A fully optimized tool, it ensures that your posts get maximum engagement on Twitter and Facebook.
- Targets the right audience at the right time.
- Real-time monitoring.
- Insights about relevant messages that will get the most traction.
Flexible plans begin with $99 per month.
Another tool that will not only schedule content but also gives insights to the users about maximum engagement and other trends. Many businesses use it because it requires a really small budget to look for great social media monitoring.
You get daily audience insights into your mailbox along with recommended actions. So it will curate everything for you, you just have to pick the right option and act.
- Assists in creating a social media strategy by giving information about time to get maximum engagement.
- Alerts about new Twitter members who may be interested in your brand.
- Analyzes total reach and impressions.
Lowest plan starts at $190 per month.
Tailwind is customized for Pinterest users for great marketing. Mostly used by brands, this tool is an official partner of Pinterest itself. You can find all the Pinterest related resource here.
You can create multi-board pins, schedule posts and can upload bulk content via Tailwind. It also helps in optimizing the content for Pinterest. The tools let you manage multiple accounts and also help your posts get maximum engagement. The tool is very popular among social media agencies and social media manager for ease of access.
- Optimized pinning schedule.
- Pin on multiple boards.
- Drag and drop calendar for pre-set post schedules.
Trial is free. Plus plan starts at $9.99 a month. Professional plan costs $799.99 per month.
If you have an E-commerce, and you are on a lookout for generating leads, then this tool has much to offer. It will provide you with almost all the features of Hoot Suite except for one more that Hoot Suite lacks.
Hoot Suite helps in schedule business content while Oktopost helps in doing the same plus generating business leads. So you can count on Oktopost for gains in business regarding finances as well. It is an excellent solution for all your business marketing needs.
- Tracks the number of clicks per post.
- Bulk scheduling.
- ‘Message Assets’ feature has all the content posted on social media.
They offer four plans with a free 30-day trial period after which they come in the price range of $55 to $1870 per month.
So there you have it. The top 10 social media management tools along with their virtues and vices. These tools can prove to be your great friend for managing social media accounts on one single platform.
Not only that, some of these is a level above in helping you analyze the posts reach and traffic as well. While some are suited for enterprise businesses with a big budget, others are apt for small businesses. Whichever is best for you, take your pick and perfect your social media management skills.
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