11+ Tools for Content Marketing Campaign that Works

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by Rajesh Kumar

In a bid to give their readers the best available content, businesses have raised their budget for the same. Consequently, tools to improve content marketing have also been on the rise.

However, though these devices have been named as tools to help content marketing.

Many of the content marketing tools were in existence years before content marketing became a vital and mandatory element of the business. But newer tools are also entering the market, thanks to the high demand for them.

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These tools vary vastly because they perform distinctive tasks and do not tread on each others’ toes.

Some help the creation of content, others aid in its distribution and some measure how good your strategy for content marketing has been.

Content marketing has an impact on everything related to modern sales campaigns. It is the glue that holds together all aspects of your marketing campaigns.

In this post. we’ll take a look at some of the best content marketing tools you must use.

11+ Tools for Content Marketing Campaign that Works

Here are the best tools for Content Marketing Campaign that works.

#1. Brightcove

A medium that cannot be ignored is the role a video plays in content marketing.

Statistics show that on-site time for video marketing has gone up by 105%, doubled the number of conversions and jumped 157% in driving organic traffic.

Brightcove is a complete tool that creates top-quality videos, manages and measures your entire video campaign.

[Visit Brightcove Here]

#2. BrandpointHUB

BrandpointHUB’s content marketing centralized collaboration platform enables you to drive results more and lessens the time you take to manage your content.

You will get all the need tools for your creating, planning, publishing, reviewing and measuring your content’s effectiveness in one simple platform.

Its key feature is that it captures ideas, keywords, personas and themes and reviews comments, content and track revisions.

[Visit BrandpointHUB Here]

#3. Acrolinx

It’s great if you are able to create marvelous content. But it’s better to craft stunning content that’s at a scale which is also on-target and on-brand.

Acrolinx does this all for you.

It is built on a premier linguistics engine and makes great content by essentially ‘reading’ content and guiding your writers so that they can vastly improve on it.

It analyzes a whole lot of dimensions that result in you getting unique content. Acrolinx also analyzes readability, tone, and style.

[Visit Acrolinx Here]

#4. Canva

Canva - Use Editors To Create Images Online
Canva – Use Editors To Create Images Online

When you require presentations, high-quality graphics and other visuals whom do you go to, especially if you’re no hotshot designer and your team is overloaded with work?

Canva’s features are so simple to use, besides being incredible, it helps amateurs to fashion top-class graphics for social media, covers for e-books, infographics and much more.

You can also build professional templates and layouts with it.

[Visit Canva Here]

#5. ClearVoice

This is an all-encompassing content system. It has tools for content creation and tools to simplify the workflow of your production.

ClearVoice helps you to generate terrific content ideas, get together your team of creative persons and subject experts and helps in building an editorial calendar in a seamless manner.

Its IdeaLab enables you to find out content ideas and streamline the process, measure the performance of your creators and directly post content to industry influencers and your site.

[Visit ClearVoice Here]

Now we’ll take a passing look at a few content marketing tools that have been around for some time now:

#6. Webtrends

It offers tools to measure and optimize digital campaigns. Webtrends’ analytic intelligence includes customer intelligence, behavioral segmentation, scoring, targeting and more.

[Visit Webtrends Here]

#7. Google Analytics

Google Analytics allows businesses to customize reports, measures the impact of their social media campaign and mobile traffic and calculates conversion rates.

[Visit Google Analytics Here]

#8. Kissmetrics

Kissmetrics offers visualization tools that show how users interact with your website, mobile products, and web apps.

[Visit Kissmetrics Here]

#9. Constant Contact

Constant Contact Powerful Email Marketing Made Easy
Constant Contact – Powerful Email Marketing Made Easy

Use it to design high-class e-mails, manage your e-mail category and keep track of results. It also offers tools for online surveys, social campaigns and more.

[Visit Constant Contact Here]

#10. Parse.ly

This analytics tool helps publishers to keep track of topics and writers, make the best of web trends, make use of recommended topics and promote content that’s in demand.

[Visit Parse.ly Here]

#11. Raven Tools

With this tool, you can detail marketing strategies using metrics that relate to PPC, SEO, and social media.

[Visit Raven Tools Here]

Use Social Media (as Content Marketing Tools)

Social media platforms have become big players in content marketing campaigns. You can use them for various tasks and cannot ignore them only because of their huge following.

Let’s take a look at the top four social media platforms for content marketing.

  • More than 500 million people are on Twitter. Users can post messages up to 140 characters and can also share videos and photos, send messages, make custom lists and more. Twitter analytics can also be helpful to get the insights of your content marketing campaigns.
  • LinkedIn focuses on business. On this online network, you can share links, join groups, write recommendations, add connections, search for connections by industry, company, skills, etc.
  • Facebook, with more than one billion users, gives users the chance to connect with pals, share photos, links, events, videos, join groups, etc.
  • Users of Pinterest tag and share videos and images follow individuals and brands, re-pin visuals and more. It has 50 million+ users.

Wrapping it Up

As a content marketer, you have myriad schedule-based tasks on your hands. There are hundreds of tools to help you in your job. But what ones should you choose?

In this post, I’ve given a list of tools that should be a valued addition to your tool kit.

They range from enterprise-quality platforms with automated content augmentation to classic tools.

Which will help you to identify and engage with influencers, create great content experiences — and some simple but valuable tools for creating content and overseeing your content marketing campaigns.

Stay tuned for more of such updates on Facebook and Twitter.

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Disclaimer: Some of the links on this blog are affiliate links. If you click through and purchase any product, we may earn a commission at no additional cost to you.

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